Wella Professionals
DEMI-PERMANENT HAIRCOLOR

Long-lasting, deposit-only haircolor Color Charm Demi-Permanent Haircolor is designed for use immediately after a chemical service. Formulated for application to pre-shampooed, towel-dried hair.

Haircolor that is:
• Ammonia-free.
• Deposit only, no lift.
• Long-lasting!

Ideal For:
• First-time color users.
• Matching client's existing color to blend gray without noticeble outgrowth.
• Adding new richness or fashion tones to client's existing haircolor.
• Refreshing faded haircolor.
• Immediate use after lightener or permanent wave services.
• Coloring relaxed hair. (Wait 2 weeks after relaxer service.)
• Blending up to 50% gray.
• Quick color service! Processes in 20 minutes or less.

Haircolor That Offers:
• 22 intermixable shades that create a wide range of colors.
• Economical 1:2 mixing ratio. Up to two applications per tube!
• Optimal results when mixed with Color Charm® Activating Lotion.
LIGHTENING PORTFOLIO
LIGHTENING PORTFOLIO