Color Charm is the haircolor that makes sense. It is easy to understand and formulate.

Color Charm is:
Dependable: Long-lasting, brilliant color results.
Predictable: The color you want is always the color you get.
Consistent: Guaranteed gray coverage.
Reliable: Color results are true to tone.

Color Charm provides:
• New, easy to use Level & Base Shade Numbering System.
• Mixes smoothly each time to allow for quick and easy application.
• Economical 1:2 mixing ratio. Up to two re-touch applications per tube.

Color Charm® contains:
• A large shade palette.
• 50 conditioning gel tube shades.
• 64 liquid creme shades.
• 8 toners.
• 4 modifiers / intensifiers.