Permanent Haircolor

Color Charm® is the haircolor that makes sense. It is easy to understand and formulate.

Color Charm® is:

Dependable: Long-lasting, brilliant color results.

Predictable: The color you want is always the color you get.

Consistent: Guaranteed gray coverage.

Reliable: Color results are true to tone.

Color Charm® provides:

• New, easy to use Level & Base Shade Numbering System.

• Mixes smoothly each time to allow for quick and easy application.

• Economical 1:2 mixing ratio. Up to two re-touch applications per tube.

Color Charm® contains:

• A large shade palette.

• 50 conditioning gel tube shades.

• 64 liquid creme shades.

• 8 toners.

• 4 modifiers / intensifiers.