The Moisture enhancing formula leaves hair with a silky shine, more manageable and in better condition than ever before.

The E.T.A. difference…
All International Designer Series® permanent waves include ETA, Exclusive Texturizing Agent, Wella’s own catatonic conditioning “Bella” polymer. This technologically advanced conditioning agent adds moisture to the hair during the waving process to equalize porosity and gaurd against post-perm dryness.